Senior Full-Stack Dev & Digital Architect
Daniel
Porter
25+ years crafting digital experiences, blending modern frameworks, edge computing, and AI-powered workflows with hard-earned real-world judgment.
Keep reading01
Who
I Am
I've grown into where I am today through more than 25 years in the digital space—starting back when WordPress was still the new kid on the block. I cut my teeth building sites by hand, learning how design, code, and marketing all fit together to make something meaningful online.
My background in design gives me a strong sense of visual storytelling and user experience, while my service mindset keeps me focused on communication, collaboration, and results. That mix makes me adaptable in any situation—able to bridge creative vision with technical execution.
These days, I'm focused on the modern side of web development: building scalable, high-performing ecosystems with Next.js, Supabase, Postgres, and API-first architectures. I'm especially passionate about edge computing and CI/CD workflows that make deployments faster, cleaner, and more reliable.
I've integrated AI tools into my daily workflow to accelerate development and explore new possibilities. AI supports execution, but direction, judgment, and quality remain driven by experience.
02
Skills
Snapshot
Languages
Frameworks & Libraries
Platforms & Infrastructure
Tools & Specialties
03
In The
Details
The Foundation
Practical Real-World Expertise
What makes a good developer? It's someone who knows the latest stack but can still inherit a 10-year-old WordPress site and salvage data cleanly, and migrate it to something modern.
It's about understanding how the web actually works—from request to render—and following best practices because you've seen what happens when people cut corners.
I build things that work. Reliably. Fewer plugins. Fewer shortcuts.
Technical Excellence
- ✓Performance Obsessed — All-green PageSpeed scores, optimized assets, and blazing-fast load times
- ✓Local Dev Workflows — Proper version control, Tailwind compilation, and modern toolchains
- ✓Server-Side Tracking — Server-side GTM, Cloudflare Workers for CAPI, cooked-to-perfection data layers that survive iOS 17+
- ✓SEO Architecture — Schema markup, structured data, and technical SEO that ranks
Design & Strategy
- ◆Eye for Design — Visual hierarchy, whitespace, typography—the details that make interfaces feel right
- ◆User-Centric Thinking — "Does this make the user's life easier or are we just being clever?"
Business Acumen
- ★Conversion Tracking — Google Analytics events and goals firing on all cylinders
- ★Client Communication — Translating tech speak into business value
Working Products Built With Marketing in Mind
The Future
Where I'm Playing Now
Outside of client work I'm deep into the modern stack—building fast, real-time, future-proof apps just because I can't help myself.
I'm less interested in chasing trends and more focused on mastering tools and patterns that will still matter five years from now. AI has become part of that process, accelerating my productivity and equally important, my learning—helping me explore new ideas, validate approaches, and deepen understanding faster without losing fundamentals.
Core Stack
- →Next.js + Supabase — Lightning-fast SPAs with real-time data and edge rendering
- →Headless Architecture — WordPress REST API, Sanity, and other modern CMS options
- →API-First Design — RESTful APIs, GraphQL, and serverless microservices
DevOps & Deployment
- ⚡GitHub & CI/CD — GitHub Actions for automated testing and efficient deployments to Vercel/Cloudflare with path-based change detection
- ⚡Edge-First Development — Vercel Edge Functions, Cloudflare Workers for global perf
AI & Innovation
- ✦AI as Co-Pilot, not Crutch — GitHub Copilot in VSCode, Claude, and Grok as coding partners. Refactoring, security hardening, and saving time.
- ✦Prompt Engineering — Getting the most out of LLMs for code and content
- ✦Continuous Learning — Always exploring what's next in web development
Future-proof, scalable, and a little bit fun
04
How I Use These
Technologies & Frameworks
GitHub
GitHub is the backbone of my development workflow, extending far beyond basic version control. I rely on GitHub Actions to power CI/CD pipelines that automate testing, builds, and deployments, ensuring consistency and reliability across projects.
GitHub Copilot has become an invaluable AI pair programmer, accelerating development while reinforcing best practices and code quality.
While I've traditionally worked in small agency environments where formal version control processes were less emphasized, I've proactively adopted and expanded my use of industry-standard workflows. This has allowed me to grow beyond the expectations of my role and align my development practices with modern, scalable engineering standards.
More than a tool, GitHub is where decisions are documented, changes are reviewed, and quality is enforced—creating a shared source of truth that scales with both projects and teams.
Next.js / React
Next.js and React are my go-to frameworks for building modern web applications. Next.js enhances React with server-side rendering, static site generation, and API routes out of the box, making it easy to build scalable, production-ready applications.
Integrating with external services is seamless—whether that's native Google Cloud integrations or webhook-driven intake systems—allowing applications to move data efficiently and reliably.
The developer experience is exceptional. From automatic code splitting and built-in image optimization to opinionated defaults that reduce configuration overhead, Next.js handles the heavy lifting so I can focus on crafting high-quality user experiences. I particularly value the tight Vercel integration for instant deployments and the ability to leverage edge functions for optimal performance.
Tailwind CSS
Tailwind CSS has completely transformed how I approach styling. Its utility-first methodology has largely eliminated the need for custom CSS, allowing styles to be composed directly in markup using intelligent, consistent design tokens.
The development speed is exceptional, and the resulting codebase remains surprisingly clean and maintainable. I especially value Tailwind's built-in responsive modifiers, dark mode support, and the way it naturally enforces design consistency across projects.
Beyond Next.js sites and SPAs, I've successfully adapted both new and legacy WordPress builds by implementing a custom Tailwind compilation workflow, injecting minified CSS directly into the document head to preserve performance and maintain fast load times.
WordPress
With over 20 years of WordPress experience, I've seen it evolve from a simple blogging platform to a powerful CMS powering 40% of the web. The real skill? Being able to wade through a decade-old WordPress site, migrate the data cleanly, and rebuild it with best practices—all while keeping the business running.
While my focus has shifted to modern JavaScript frameworks, WordPress remains valuable for content-heavy sites and clients who need user-friendly content management. I've built countless custom themes and plugins, integrated WooCommerce for complex e-commerce solutions, and optimized WordPress sites for performance and SEO.
Supabase / PostgreSQL
Supabase is my preferred backend when I want a fast, modern way to work with PostgreSQL. It provides instant APIs, authentication, and real-time subscriptions without getting in the way of the database itself.
The auto-generated APIs eliminate a lot of repetitive setup while still allowing full access to PostgreSQL features like complex queries, functions, triggers, and row-level security. PostgreSQL remains my database of choice for its reliability and flexibility.
After spending years working with tools like phpMyAdmin, using Supabase feels like a reset. The developer experience is significantly more modern and efficient, making day-to-day database work faster and far less painful.
Cloudflare
Cloudflare has been part of my stack long enough for me to see it evolve from a DNS and CDN provider into a full edge platform. I use it for DNS management, CDN delivery, and DDoS mitigation, as well as Cloudflare Workers to execute application logic at the edge and reduce latency.
I've implemented image optimization, Argo smart routing, and Web Analytics to improve performance and observability while maintaining user privacy. The expansion of Cloudflare's edge capabilities has enabled more flexible and scalable application architectures in my projects.
Vercel
Vercel is my preferred deployment platform because it stays simple while scaling cleanly from small static sites to complex applications. I've used it for everything from one-page static HTML sites to larger Next.js applications and headless WordPress builds.
Its Git-based deployment model and automatic preview URLs fit naturally into my workflow and make testing and collaboration straightforward. Features like automatic HTTPS, edge delivery, and serverless functions remove infrastructure overhead and allow me to focus on building and shipping.
Performance tooling and Core Web Vitals visibility help ensure the sites I deploy remain fast and reliable. Let's face it, traditional web hosting is a thing of the past.
AI Tools
AI tools are an integral part of my development workflow and have significantly increased my productivity. I use them to accelerate boilerplate work, perform security audits, extrapolate existing code patterns, and extend design systems consistently across projects.
Tools such as GitHub Copilot, ChatGPT, and Claude help surface patterns from existing codebases, suggest implementations, and speed up exploration and debugging. My advantage is knowing what the final product should look like and how it should function—shaped by over 25 years of experience across web standards, SEO, structured data, usability, and mobile-specific edge cases. AI supports execution, but direction, judgment, and quality remain driven by experience.
05
Work
Experience
Jun 2016 — Present
Senior Lead Developer
Twelve Three Media
Leading full-stack development initiatives with a focus on modern tooling, high performance, and long-term maintainability. Specializing in custom WordPress engineering with minimal plugin dependencies, lean theme architectures, and integrated Node.js build pipelines leveraging Tailwind CSS to deliver lightning-fast, scalable digital experiences. Architecting headless and hybrid solutions when performance, flexibility, or editorial workflows demand it.
Translating complex technical requirements into clean, elegant, and dependable solutions while building strong, trust-driven relationships with clients through clear communication and strategic guidance.
Collaborating closely with the Paid Media team to implement robust conversion tracking and optimization strategies across Google Ads and Meta platforms. Deploying both browser-side and server-side tracking—including Google Tag Manager, GA4, the Meta Conversion API, and Enhanced Conversions—to ensure accurate attribution and maximize campaign performance.
Mentoring junior developers and working cross-functionally to elevate team capabilities, streamline processes, and consistently exceed client expectations.
Dec 2013 — Jun 2017
Web Developer
Boomerang Marketing
Built websites from the ground up as part of a small, collaborative team with a strong focus on non-profit organizations. Working in the non-profit space offered a unique perspective—tight budgets demanded creative problem-solving, and mission-driven clients required a deeper understanding of storytelling and impact. Gained invaluable experience in delivering meaningful work that balanced technical execution with heart, all while learning how to maximize results with limited resources.
Sep 2013 — May 2017
Owner, Web Designer & Developer
Dan Porter Web Development — Denver, CO
Provided independent web design and development services to clients across the Denver metro area. Worked directly with clients from discovery through delivery, applying industry experience in programming, project management, and client communication to build and maintain custom websites and digital solutions for local businesses and organizations.
Apr 2012 — Jul 2015
Owner & Operator
Denver Washer Dryer
Built and operated a local appliance business delivering refurbished washers and dryers across the greater Denver area. Leveraged web development skills to establish a strong online presence in an industry typically plagued by poor digital representation. Created live inventory listings, implemented excellent SEO strategies, and maintained a professional brand identity that set the business apart from competitors. Focused on quality, reliability, and exceptional customer service—hand-selecting and restoring each unit with care.
Jun 2011 — Apr 2012
Web Developer
Airiam
Developed WordPress websites and maintained legacy PHP and ASP applications. Pioneered mobile-first web design through responsive layouts and was recognized as an intrapreneur by company leadership. Contributed to marketing strategies incorporating SEO best practices and Google Ads for enhanced visibility.
Oct 2007 — Jun 2011
Lead Web Developer
Shero Commerce
Helped build the company from the ground up as the founding developer. Started part-time and transitioned to a full-time salaried role as the business grew. Self-taught WordPress and Magento eCommerce, playing a key role in establishing the company's technical foundation and early success.
06
Education
Dec 1998 — Dec 2002
BFA, Computer Art
Savannah College of Art and Design
Immersed in the art and science of 3D computer graphics, with intensive coursework in modeling, animation, and visual storytelling. Developed expertise in Pixar RenderMan shaders for photorealistic rendering, MEL (Maya Embedded Language) scripting for custom tools and automation, and procedural modeling techniques for efficient asset creation. Built a strong foundation in both the creative and technical sides of digital production.
2 Years
CREW Team Member
Savannah College of Art and Design
Competed as a member of SCAD's varsity rowing team for two years, developing discipline, teamwork, and the kind of grit that comes from early morning practices and pushing through physical limits. An experience that shaped my approach to collaboration and perseverance.
07
Beyond
The Code
Early Life
Born and raised in Vermont, I developed an early aptitude for computers and programming—tinkering with code long before it was cool. When I wasn't at a keyboard, you could find me skiing the Green Mountains in winter or biking the trails in summer. That blend of technical curiosity and love for the outdoors has stayed with me ever since.
Life Today
Now based in Littleton, Colorado, I'm a husband and father of three. When I'm not writing code, our family is usually out camping in the Rockies, on the water boating, or tackling the next home improvement project. I've developed a passion for working with my hands—gardening, carpentry projects, and landscaping keep me busy and balanced. There's something satisfying about building things, whether it's a website or a backyard deck.
08
Passion
Projects
Independent projects where I experiment with emerging technologies, refine my craft, and bring ideas to life outside of client work.
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